The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Featured Resources
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Classical Education & The Home School
Classical education is an idea whose time has come again. When parents see the failures of modern education, they look for better solutions and classical education is one that has been tested in the past and found to be good. For the Christian home educator, the classical education model is a path to joy and success.
Free to Learn: Introducing Steiner Waldorf Earkt Childhood Education
Free to Learn is a unique guide to the principles and methods of Steiner Waldorf Early Childhood education. The author draws on kindergarten experience from around the world, with stories, helpful insights, lively observations and pictures. This inspiring book will interest parents, educators, and early years education students. It is up to date, comprehensive, and contains many illustrations, including a 16-page color section. Lynne Oldfield invites you to explore Steiner Waldorf kindergarten...
Upside-Down Brilliance: The Visual Spatial Learner
Dr. Linda Silverman coined the term "visual-spatial learner" to describe the special and unique gifts of people who learn best through seeing and with images. This guide is a great resource as you support your homeschooling visual learner in discovering the best ways to learn and succeed.
Christian Kids Explore Chemistry
These user-friendly, unabashedly Christian, one-year science curriculums for elementary students include teaching lessons, coloring pages, hands-on time, memorization lists, review sheets, creative writing assignments, and a supplemental book list. The Chemistry text is intended for grades 4-8, and includes such hands-on activities as making model atoms, breaking covalent bonds, and making gas expand. It also lists chemistry terms, notations, and rules. The conversational style gives students th...
Black Children : Social, Educational, and Parental Environments
Black Children, Second Edition collects current empirical research unique to the experiences and situations of black children and their parents. As the editor emphasizes, "African American children develop a duality for their existence. To be fully functional, they must develop the skills to do well simultaneously in two different cultures, both black and non-black." This volume explores the meaning of this duality in four distinct environments: socioeconomic, parental, internal, and educational...